Online Marketing Business Trends 2012 > 2013
Online Marketing Business Trends 2012. You’ll find 12 Trends with deep impact potential for your social & online marketing world.
Let’s start a dialog about the changes in the marketing world. My Thesis, marketing evolution to crowd based marketing for business brands and services.
SlideShare Presentation & Download Option: http://www.slideshare.net/lmaik/my-trendsonlinemarketing2012
Business Trends Online Marketing 2012 > 2013 Presentation Transcript
My Thesis, Marketing Evolution: Success = ((Product + Online Service) x Crowd Engagement) / Time
Marketing Evolution: 1950 Resource based View 1980: Market based View >2011: Crowd based Marketing
My 12 top trends for online marketing 2012 >> 2013:
1 Visibility Fight! SEO, Social Networks, News, Video, SEM, Apps
2 Social Storyteller & Supporter with Authenticity & Motivation Ower – good stories have always a happy end!
3 Social Platforms & Networking! Scale & Speed, 1 Billion Facebook-User Oct 2012 – Source, Socialbakers.com
4 Online Diseases! keep an eye on your lifebalancecard, Digital Burn Out, Social Mobbing, Office Diseases
5 Big Data & Social Analytics, identify the right demands & decisions
6 Jobs with Potentials 2012! Online Performance Manager, Social Community Builder, Online TrendScout
7 Shift from classic to digital! Increase of Online Media ADS Investment SEO, SEM, Facebook, Youtube, Linkedin,
Twitter, Games, Mobile Apps
8 Mobile Apps & Commerce first location based services M-Commerce, Trend Potential Germany Social Local Mobile App Solutions, Mobile NFC meets City Marketing, Mobile Coupon Services
9 Video Marketing TV + Online Video Platforms = Social TV Online, watch out for youtube smart video production & video marketing trailer , creative video marketing ideas – story with a video whiteboard marketing feeling and genius ideas like video augmented reality clips
10 Partnering & Networking find “Best in Class Partner” for your Business Objectives, Research & Market
11 Social Media Culture meets Company Culture
12 Big Picture Online Marketing, think in smart Loops, online business is alive! is your marketing plan alive?
many thanks for your attention, for cooperation, common projects requests or exchange of ideas take a flight and visit my blogs:
Social & Online Marketing DACH [german]
YouTube Social Video Marketing Channel
author: maik lange