Website Newsletter SEO

Newsletter SEO is very important cause the newsletter is often the driving content engine to generate visibility for your landing pages and to reach more interested people for your blog or website.

Let’s have a look what kind of things you should be have in mind to write and send out an newsletter.

Important is to find the focused Keyword Combination for the newsletter target group, take care that the keyword combination is available in the proposed sections!!!

Structure of Newsletter

- Headline including Keyword Message at the beginning (not more than max 50 characters, H1)

- Introduction Text in kind of summary including keywords at the beginning of the text (2-4 sentences)

- Summary of Links in Kind of Agenda to link to article sections

- Subheadline for article sections (max 50 characters, H2)

- Ending, short conclusion and offer for further interest / next steps / handover to contact form

- List with interesting Links for further connections external and internal (contact form)

Best practice for Intro (approx. 500 Characters)

-      Start with the Headline (H1) including the Keyword at the begining

-      Insert an relevant picture, links or video after the summary intruduction if available

-      Please insert ALT Attributes for Image or Video Title with relevant Keywords

Best practices for article sections ( >600 Characters)

-      Start with a Subhaeadline (H2) including Keyword including of article focus

-      Insert an relevant picture, links or video after the summary intruduction if available in the middle of the article section

-      Please insert ALT Attributes for Image or Video Title with relevant Keywords

-      Insert the focused Keyword in the article text, try to find different combinations of wording including the keyword

-      Write short & simple understandable sentences, try to avaoid special characters (),?;!,-

-      Use bullet points focused arguments with focus on keyword

-      Insert Images or Videos in Web Quality Resolution to reduce Loading Times

-      Avoid Flash or embedded iFrames (Content from other Websites or Applications)

Best practices for ending ( max < 500 Characters)

-      Short summary about the newsletter

-      Handover to further actions like to fill out contact form or call to action

-      Insert further interesting Links to other relevant areas of your website

-      Thank for attention and offer whats coming next à maybe watch out for next newsletter !!!

Final Newsletter Check

-      Check Loading Time to open Newsletter

-      Check resolution quality for Images or Text

-      Usability for Responsive Design (Desktop, Mobile Devices)

-      If necessary define Newsletter groups (e.g. in case of different languages or target regions)

-      Send out newsletter in prime time to get most of attention (Monday or Tuesday is good and good timing is 9am-9pm)

-      Define a relevant interesting Subject title for Newsletter Email

-      A personal Welcome Mr. or Ms. Including the name could help

-      Check the newsletter email delivery server (avoid that your email will declare as junk for newsletter subscriber) If you have attachment please convert as PDF file

many thanks for your attention, for cooperation, common projects requests or exchange of ideas take a flight and visit my blogs:

http://www.xplant.net –> Online Marketing [english],

Social & Online Marketing DACH [german]

YouTube Social Video Marketing Channel

Another option is to contact me via email: lifedots@googlemail.com or connect me via linkedin, xing, facebook, foursquare, pinterest

author: maik lange

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